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Munin is one of the two ravens associated with the mythological God Odin, father of all Gods. This raven, that symbolizes memory, travels the world with Hugin, the thought, bearing news and information to Odin, the wanderer, master of wisdom and battle.

The two ravens – memory and thought - symbolize the willful extension of natural born human capabilities.

 

 

Memory is one of the activities of the human mind, much studied by cognitive psychology. It is the capacity to retain an impression of past experiences. There are multiple types of classifications for memory based on duration, nature and retrieval of perceived items.

The main stages in the formation and retrieval of memory, from an information processing perspective, are:

  • Encoding (processing and combination of received information);

  • Storage (creation of a permanent record of the encoded information);

  • Retrieval (calling back the stored information in response to some cue for use in some process or activity).

 

Associated with the mentioned wisdom, we believe that the business under this brand, leaded by a staff committed to knowledge and success, will succeed over the competition rebel sea on which our boat shall keep floating and riding fast. This arguments show a little of our identification with the above mentioned personages’ characteristics.